NBC Sports

About Project

TV slate  Case study

Overview

This project develops bold, broadcast-ready visuals for premier sporting events including the Millrose Games and Tour Down Under. The system uses dynamic geometry, vibrant color, and strong typography to capture speed, motion, and live-event energy across track & field and cycling.

The Challenge

Sports broadcasts demand instant clarity and high visual impact. The challenge was to unify different events under a cohesive visual language while clearly presenting key information (event name, timing, distance) in fast-paced, on-screen environments.

• Unify distinct events like the Millrose Games and Tour Down Under under one cohesive visual system
• Ensure instant readability of key information in fast-paced broadcast environments
• Balance bold, high-energy visuals with clear hierarchy and legibility
• Design a flexible system that adapts across multiple formats, screens, and live updates

Outcome

The final designs deliver a high-energy, modular system that balances bold aesthetics with functional clarity. Layered motion-inspired graphics and strong type hierarchy guide the viewer quickly, creating a modern, premium look that enhances live sports viewing and reinforces event identity.