starwood hotels

About Project

travel Case study

Overview

A unified design system was created for Marriott International and its portfolio of 20 hotel brands, including Sheraton and Westin. The project focused on simplifying the digital experience while standardizing design and production through a flexible, scalable template system.

The Challenge

The existing ecosystem lacked consistency across brands, resulting in a fragmented user experience and inefficient production workflows. The challenge was to address poor usability and accessibility issues, while creating a system that could scale across multiple brands without sacrificing individual identity. ADA compliance, performance, and ease of use were critical considerations.

Outcome

The final solution introduced a streamlined template and component library that unified the experience across all brands. This system reduced design and production time by 45%, improved accessibility standards, and delivered a cleaner, more intuitive user experience. The modular approach allows for faster rollout, easier updates, and consistent quality across the entire portfolio.