rexulti website

About Project

website Case study

Overview

The REXULTI website redesign introduced a refreshed brand identity alongside a simplified, conversion-focused user experience. The new design balances detailed clinical information with a more approachable, modern interface—guiding healthcare professionals and patients toward key actions like enrolling in savings and support programs.

The Challenge

The previous experience was dense and content-heavy, making it difficult for users to quickly find relevant information or take action. The challenge was to streamline the UX while maintaining regulatory requirements—simplifying navigation, improving content hierarchy, and integrating micro-interactions that subtly guide users toward registration without overwhelming them.

Outcome

The final design delivers a cleaner, more intuitive experience that prioritizes clarity and engagement. Enhanced hierarchy, simplified navigation, and purposeful micro-interactions create a smoother journey, making it easier for users to explore information and convert—ultimately driving increased engagement with the discount and support program.