rexulti icva

Adidas Futurecraft 4D layout design

About Project

rexulti Case study

Overview

The iCVA results experience was redesigned to modernize navigation and improve how complex patient data is accessed and understood. The update introduces a more familiar top and bottom navigation structure, paired with refined interactions to create a smoother, more intuitive user journey.

The Challenge

The existing left-side navigation felt outdated and limited scalability as more data and features were introduced. The challenge was to transition to a more conventional layout without disrupting user workflows, while also introducing new interaction patterns that make navigating dense clinical information faster, clearer, and more efficient.

Outcome

The redesigned experience delivers a cleaner, more flexible interface that aligns with modern UX standards. The new navigation system improves discoverability and flow, while enhanced interactions simplify how users explore results—creating a more intuitive, scalable, and user-friendly product experience.

Adidas layout variation 1
Adidas layout variation 2
Adidas layout variation 3

Transforming Ideas into Stunning Visual Narratives that Captivate and Connect